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Built exclusively for independent eye care

You're not losing patients.
You're missing moments.

A revenue platform built only for independent optometry — recurring supplement income, AI-ready website, and an EHR co-pilot that catches every revenue moment your staff misses.

See How It Works → See Pricing

No contract · Cancel anytime

$2K/mo
Avg. supplement revenue today
$8–10K/mo
Possible with full platform

Lunovus field data · 400+ practices · Aspirational targets for fully engaged practices

9 core revenue products · 3 stages

Every patient moment,
covered.

From the first ChatGPT search to the monthly auto-ship reorder — the nine products that turn every patient moment into revenue. Pick the moment you want to fix first.

Before the visit · Content Studio

Patients find you online.

Make sure the answer to "an eye doctor near me" is your practice — on every channel they search.

Inside the practice · Revenue Capture

Staff knows what to do.

Cue is the platform’s biggest revenue contributor — surfacing the right action at every revenue moment, the moment it appears in the chart.

See how the path fits your practice →

No contract · Most tools activate same-day

Also available

Existing supplement programs

For practices already running supplements outside the new model — both programs continue, no changes.

Bulk Order Wholesale AREDS2 — American-made, FDA-inspected, free shipping 24+ units. PrivateFill Auto-ships PreserVision, MacuHealth, EyePromise — the brands already recommended.
What's actually happening

It's not your care.
It's the gaps around it.

Patients don't leave because your care isn't good. They miss out because the systems around a good exam aren't working.

−$84/patient/yr

You recommended it. Amazon captured it.

Your patient trusted your recommendation — then Googled it on the way home. Amazon got the first sale and every reorder after that. Avg. $7/mo commission × 12 months — gone.

Source: Lunovus field data, 400+ practices

−$600/new patient

The new patient who found your competitor.

They asked ChatGPT for an eye doctor. You didn't appear. Someone else did. 30%+ of new patients now search this way — and the average first-year patient value is $600.

Source: BrightLocal Local Search Report, 2024

−$35K/settlement

Your website is an ADA lawsuit waiting.

4,600+ ADA suits filed in 2024. Average settlement: $35,000. Most optometry websites still aren't compliant.

Source: UsableNet ADA Report, 2024

FAQ

Common questions about
Lunovus 360.

Lunovus 360 is a revenue and growth platform built exclusively for independent optometry practices. The core revenue path has 9 products across three patient-journey stages: before the visit (OptiSite, Pulse, EyeCare Studio, PatientReach), inside the practice (Cue, StaffLift, Navigate), and after the visit (Cue, EnrollPro, Doc2Home — the recurring revenue loop). Bulk Order and PrivateFill are also available for existing supplement workflows.
No. Pick what fits. Most practices start with one supplement program and one software tool. The products are designed to work standalone and to compound when combined — for example, EnrollPro alone runs supplement enrollments at 60 seconds; EnrollPro inside Cue gets fired automatically when Cue detects a qualifying patient.
Cue supports 17 optometry EHR platforms: CrystalPM, RevolutionEHR, Eyefinity, Compulink, My Vision Express, Barti, iTRUST, MaximEyes, Nextech, LiquidEHR, Foxfire, Uprise, OD Link, plus the cloud variants of CrystalPM, Compulink, MaximEyes, and Foxfire. If yours isn't listed, call 1-800-980-6551 — we add platforms regularly.
Supplement programs activate the same day. Cue typically goes live in 1 business day. OptiSite websites launch in 5–7 business days. StaffLift, Navigate, and PatientReach activate in under 24 hours. EnrollPro is same-day.
No. Cancel any product at any time — no penalty, no questions, no exit fees. Supplement programs are revenue share with no minimums. Software tools are month-to-month after beta.

When the moment is captured,
everything changes.

No contract. Most tools activate same day.

Get Started →
Supplements · Revenue Share Model

You did the clinical work.
Amazon got the commission.

Three programs exist to change that. No inventory. No minimums. No contract. The programs run on a revenue share model — patients pay for their supplements, you earn the commission.

Optometrist enrolling patient in Doc2Home supplement auto-ship at the end of the exam
Adherence 91%

Auto-ship adherence rate

vs. 40% in-office · Lunovus clinical data

Per patient
Commission ~$7/mo

Average product commission per enrolled patient

Recurring · Paid monthly

Your investment $0

No inventory. No minimums. No contract.

Revenue share model

Calculator

See what one enrollment
compounds into.

Every patient you enroll generates an avg. $7/month commission automatically. Adjust the slider to see how enrollments compound over time.

The Opportunity

Your patients are already buying eye supplements — somewhere else.

50%
of your patients have a diagnosis relevant to nutritional supplementation
$7/mo
avg. commission per enrolled patient — recurring, automatic, compounding
$0
cost to your practice. No inventory, no shelf space, no checkout step
Most practices capture near zero of this revenue today — patients walk out, then buy on Amazon. Doc2Home converts that recommendation into a recurring monthly commission. Move the slider to see your number.
Enrollment rate
How fast does your team enroll?
1 patient / day
After 6 months
$490
monthly run rate
Cumulative$1,960
After 1 year
$1,680
monthly run rate
Cumulative$10,920
After 2 years
$3,360
monthly run rate
Cumulative$43,680

Based on avg. $7/patient/month product commission · ~20 working days/month · Enrolled patients compound each month · Results vary by practice

Optometrist completing Doc2Home supplement auto-enrollment with patient at examination chair — takes under 60 seconds
Doc2Home
🎁 Revenue Share · No Inventory

avg. $7 per patient, every month,
automatic.

Your patient trusted your AREDS2 recommendation — then bought it on Amazon. Doc2Home converts that recommendation into an avg. $7 per patient per month in recurring commission, forever. Enroll in 60 seconds. No inventory required.

  • Patient enrolls at the chair in under 60 seconds
  • Supplement ships to their home every month automatically
  • Practice earns avg. $7/patient/month in product commission — no follow-up needed
  • 91% adherence vs. under 40% for in-office-only sales
Learn More About Doc2Home → Activate Today

Three programs.
Each closes a different gap.

PrivateFill monthly supplement auto-ship showing same-brand recurring delivery to patients
PrivateFill
🎁 Revenue Share Program

Same brands. Recurring revenue.

Same products patients already take — auto-shipped monthly. Every reorder that went to Amazon now comes back.

Learn more about PrivateFill →
Staff using EnrollPro for 60-second patient supplement enrollment via secure text link
EnrollPro
🎁 No cost to your practice

60-second enrollment. Staff rewards.

Remove every obstacle between your recommendation and recurring revenue. Staff earn Amazon credits paid by Lunovus.

Learn more about EnrollPro →
32-product Lunovus supplement catalog showing American-made eye care supplements with wholesale pricing
Bulk Order
🎁 Wholesale Pricing

32 products. Wholesale pricing.

100% American Made, FDA-inspected. 5 categories. No minimums, no contract.

Learn more about Bulk Order →
FAQ

Common questions about
Lunovus supplements.

Zero. All four supplement programs (Doc2Home, PrivateFill, EnrollPro, Bulk Order) operate on a revenue share model. Patients pay for their supplements; the practice earns a commission on every order — typically averaging $7 per patient per month for ongoing auto-ship programs.
All Lunovus formulations are AREDS2-compliant where applicable, manufactured in FDA-registered cGMP-compliant US facilities, and third-party tested for purity, potency, and label accuracy. Active ingredient dosages match clinical research (lutein 10mg, zeaxanthin 2mg, etc.) — not under-dosed retail formulations.
The Lunovus product guarantee covers every order. If a product expires, upsets a patient's stomach, or doesn't sit right — we replace it, no questions asked, no return required. The patient relationship and trust matters more than a single bottle.
Yes — that's exactly what PrivateFill is for. PrivateFill auto-ships the brands you already recommend (PreserVision, MacuHealth, EyePromise, ScienceBased Health, etc.) so you don't lose the patient relationship to Amazon. You keep your clinical recommendation; we handle the recurring commerce.
EnrollPro includes the supplement conversation script and the 60-second enrollment workflow. Staff don't need to know clinical detail — they only need to know how to bridge the doctor's recommendation to enrollment. StaffLift adds optional 2-minute micro-modules that build supplement confidence over time.
Yes. Once enrolled, patients receive their supplements monthly without staff touching the order. They can pause, cancel, or change shipments through their own account. Staff only handles the initial enrollment — everything after is automatic.
Commissions are paid monthly, by direct deposit, to the practice account on file. You receive a statement showing every patient enrollment, reorder, and the commission earned per transaction. Most practices see their first commission deposit within 30–45 days of their first enrollment.
The patient cancels through their account; commission stops. There's no clawback on prior commissions. Practices typically see ~85% retention at 6 months on auto-ship programs because patients are seeing real symptom improvement and the order is automatic.
Yes — Bulk Order handles in-office sales. You get wholesale pricing on 32 products (no minimums, free shipping at 24+ units) and sell in-office at your own retail markup. Many practices use Bulk Order in-office plus Doc2Home for auto-ship — captures both the immediate sale and the recurring relationship.

You did the clinical work.
Now get paid for it every month.

Revenue share model. Patients pay for their supplements. You keep the commission. Activate same day.

Get Started →
🎁 Revenue Share · No Inventory · No Contract
~$7
avg. commission per patient per month

The supplement sale
that never ended.

Your patient trusted your AREDS2 recommendation — then bought it on Amazon. Doc2Home changes that permanently. Enroll once in 60 seconds. Earn every month after.

Activate Doc2Home →

No contract · Cancel anytime

How it works

Enrolled once.
Revenue forever.

Doc2Home turns your supplement recommendation into a passive revenue stream. You make the clinical call — which you're already doing. The system handles everything else.

1
Staff enters patient name and home address

No credit card ever touches staff hands. Under 20 seconds.

[20 sec]
2
Secure payment link texted to patient's phone

Private. Patient receives it instantly. HIPAA-safe.

[10 sec]
3
Patient pays on their own device

Two taps. Private. Staff never handles payment information.

[20 sec]
4
Auto-ship begins. Commission begins.

Supplements ship monthly. Practice earns an avg. $7/patient/month in product commission from day one.

[avg. $7/mo]
<60s
Total enrollment
91%
Auto-ship adherence
$0
Inventory required
Eye care front desk staff completing 60-second Doc2Home supplement enrollment process with patient at checkout
Revenue growth chart showing monthly recurring supplement commission income increasing with Doc2Home patient enrollments
The math

What does it actually
add up to?

Most practices see 30–60 patients daily. Doc2Home converts a fraction of those into recurring monthly revenue — no inventory, no follow-up, no workflow disruption.

Enrolled patientsMonthly recurring
50 patients$350/mo
100 patients$700/mo
250 patients$1,750/mo
500 patients$3,500/mo

Based on avg. $7/patient/month product commission. Results vary by practice.

Activate Doc2Home → View all supplement programs →

Common questions about Doc2Home.

Doctor recommends an AREDS2 or dry eye supplement. Staff enrolls the patient in 60 seconds — name, address, secure payment link to patient's phone. Patient pays on their own device. Auto-ship begins. Patient receives their supplements monthly. Practice earns avg. $7/patient/month commission, indefinitely, with zero further work.
Zero dollars. No setup fee, no monthly fee, no inventory, no shipping. Doc2Home operates as pure revenue share — patients pay, you earn commission. Activate same day.
It's the average commission across the Doc2Home patient base in 2024-2025. AREDS2 patients average higher (~$9), dry eye omegas average lower (~$5). Patients ordering multiple products average $14+. The $7 figure is intentionally conservative for ROI calculations.
Average retention is ~85% at 6 months and ~70% at 12 months. Patients on AREDS2 retain longer than dry eye omegas because the AREDS2 protocol is indefinite. The compounding effect is real: a practice that enrolls 5 patients/week reaches $1,800/mo in commission within 12 months.
No — they're complementary. Most practices use Doc2Home for the convenience-driven patients (delivered to their door) and Bulk Order for in-office sales to patients who prefer to leave the visit with bottle in hand. Same patient base, two distribution paths.
Most vision and medical plans don't cover OTC supplements. Doc2Home is patient-pay direct. We don't bill insurance. If a specific HSA/FSA-covered scenario comes up (rare), the patient can submit their Doc2Home receipt to their administrator.
Cue makes it faster. When Cue detects a qualifying patient (AMD diagnosis, dry eye signs, etc.), it surfaces the Doc2Home enrollment one tap away — staff doesn't have to remember to offer it. Standalone Doc2Home requires staff initiation. Same patient outcome; different friction.
When Cue detects a qualifying patient, it fires the Doc2Home script and launches the EnrollPro enrollment flow in one step — no switching tools. Doc2Home is the auto-ship product; EnrollPro is the enrollment mechanism; Cue is the trigger. All three together = one tap from chart open to enrolled patient.
AREDS2 macular formulas (Meso-Plus, Eyeganics), dry eye omegas (Omega-3 EPA/DHA, Eyeganics Tears), eyelid hygiene (Blephadex Foam, Lid Revive), and general eye wellness multivitamins. Patients can be enrolled in single or multiple products. New formulations added quarterly.

avg. $7 per patient, every month.
Starting with your next exam.

Revenue share model. Patients pay for their supplements. You earn the commission. Activate same day.

Activate Doc2Home →
91%
auto-ship adherence vs 40% in-office

Every reorder that went
to Amazon comes back.

PrivateFill converts the one-time in-office sale into a monthly commission — using the exact same brands your patients already trust and take. No switching friction. Just recurring revenue.

Activate PrivateFill →

No contract · Cancel anytime

† A small per-shipment handling and fulfillment fee applies to cover packaging, processing, and delivery of products to your patients. Disclosed transparently at activation.

PrivateFill auto-ship of brands the doctor already recommends — PreserVision, MacuHealth, EyePromise
Patient receiving monthly PrivateFill supplement shipment at home — same brands recommended by their optometrist
Why PrivateFill

In-office adherence is 40%.
Auto-ship adherence is 91%.

Most practices leave money on the table not because patients don't want supplements — but because the in-office sale doesn't follow them home. PrivateFill fixes that without asking patients to change what they take.

  • Same brands — zero switching friction for patients
  • Auto-shipped monthly directly to their home
  • Practice earns commission on every monthly reorder
  • No inventory, no fulfillment, no follow-up calls
  • 91% adherence vs. 40% for in-office-only
Activate PrivateFill → Compare with Doc2Home
FAQ

Common questions about
PrivateFill.

PrivateFill auto-ships the brands you already recommend — PreserVision, MacuHealth, EyePromise, ScienceBased Health, and others — directly to your patients monthly. Same brand, same dose, same clinical recommendation. The difference: now you earn commission on every reorder instead of losing it to Amazon.
No. PrivateFill is NOT private label. The patient receives the exact brand the doctor recommended — PreserVision is still PreserVision, MacuHealth is still MacuHealth. We don't repackage or substitute. We just handle the recurring auto-ship and pay you the commission on every reorder.
You don't have to switch. PrivateFill captures the patients who would otherwise reorder online (most of them). In-office you'll always have walk-in supplement sales; PrivateFill catches the 70%+ of patients who reorder elsewhere. Same patient, both revenue streams.
Any brand your practice currently recommends. PrivateFill isn't tied to a fixed catalog — we handle monthly fulfillment and shipping of the supplements you already prescribe, so you keep your clinical recommendation and turn it into recurring monthly income. A small per-shipment handling fee covers packaging, processing, and delivery; everything above that is your commission. If you have a specific brand in mind, call 1-800-980-6551 and we'll confirm the setup.
Commission paid monthly, direct deposit, with itemized statements. Commission rate varies by brand (~10-25% of retail) but averages a similar ~$7/patient/month across the patient base because branded products carry higher retail prices.
Yes — but they won't, because PrivateFill is more convenient. Patients enrolled through your practice get the same brand, same price, delivered to their door automatically, with their doctor's name on the relationship. Amazon doesn't have that trust signal.
No. PrivateFill works as a standalone enrollment program. EnrollPro handles the enrollment workflow. Cue makes it faster by surfacing the recommendation at the moment the chart opens, but PrivateFill enrollments work without Cue.
Patients can switch brands or pause auto-ship anytime through their account. The doctor's recommendation can be updated through the practice portal — if you've moved a patient from PreserVision to MacuHealth, we update the auto-ship to match the new clinical decision.
Doc2Home auto-ships Lunovus's own AREDS2 and dry eye formulations — practices typically use it for patients without strong brand preference. PrivateFill auto-ships established branded products patients already recognize and trust. Most practices run both: Doc2Home for new prescriptions, PrivateFill for patients already on branded products.

Turn one-time sales
into monthly commissions.

Revenue share model. Patients pay for their supplements. You earn the recurring commission. No contract.

Activate PrivateFill →
🎁 Staff Rewards · Day 1 Ready

The supplement conversation
just got easier.

Most enrollments fail not because patients refuse — but because the process is awkward, staff hesitates, or it takes too long. EnrollPro removes every obstacle.

Activate EnrollPro →

No contract · Cancel anytime

CrystalPM patient chart with VisionCare Supplements panel open showing Dry Eye Omega Benefits supplement ready for one-tap EnrollPro enrollment
The 60-second flow

From recommendation
to enrolled in 60 seconds.

Optometry front desk staff member with supplement shelves visible, captions showing the EnrollPro flow — patient scans QR code, staff enters details, patient pays on their own device
1
Staff enters patient name and home address

No credit card ever touches staff hands.

[20 sec]
2
Secure payment link texted to patient's phone

Private. HIPAA-safe. Patient receives it instantly.

[10 sec]
3
Patient pays on their own device

Two taps. Private. Staff never handles payment.

[20 sec]
4
Auto-ship begins. Commission begins.

Supplements ship monthly. Practice earns avg. $7/mo in product commission from day one.

[avg. $7/mo]
5
Staff earns Amazon credit — paid by Lunovus

Not from your practice budget. Commission unchanged.

[$0 cost to practice]
Why enrollments fail without this

The friction is at
the front desk.

Staff forget to mention it. Patients feel awkward being asked for payment in a clinical setting. "I'll do it later" — and later never comes. EnrollPro removes all of it.

<60s
Total enrollment
Day 1
Staff ready
$0
Reward cost to practice

Does EnrollPro change my commission? Not one cent. Lunovus covers every staff Amazon reward out of our own budget. Your commission structure stays exactly as-is.

Activate EnrollPro →
FAQ

Common questions about
EnrollPro.

Because the patient does the slow part. Staff enters name and address (~20 sec). System texts a secure payment link to the patient's phone (~10 sec). Patient pays on their own device in two taps (~20 sec). Auto-ship begins. The whole flow is engineered around removing the friction points where enrollment usually fails.
Three reasons: HIPAA/PCI compliance is automatic (no card data ever touches your practice systems), patients are more willing to pay when it's their own device, and staff don't get stuck in payment troubleshooting. The result: enrollment completion rate climbs from ~30% (paper or staff-handled) to 71%+ (EnrollPro).
Across the EnrollPro patient base, 71% of patients who receive the secure link complete payment within 24 hours. Of those, 85%+ stay on auto-ship at the 6-month mark. Compared to the typical 'pay-at-checkout' workflow, EnrollPro roughly doubles enrollment completion.
No. EnrollPro works as a standalone tool and is also built into Cue. Activate either independently — or both together for maximum impact. Cue makes EnrollPro faster by detecting qualifying patients and pre-loading the right product, but EnrollPro works without Cue.
No. EnrollPro is web-based and works on any front-desk device with internet — desktop, laptop, or tablet. No installation, no IT setup required. Most practices are running EnrollPro in their existing browser within 10 minutes of activation.
Staff earn Amazon credit for every enrollment they complete — paid by Lunovus, not by the practice. The credit shows up monthly directly to the staff member's account. Practices report that the gamification dramatically increases staff engagement with the supplement conversation.
No commission, no harm. The patient receives the secure link with a 7-day expiration. If they don't pay, nothing happens — no charge, no follow-up pressure, no patient experience damage. About 23% of links expire unpaid; that's expected and built into the conversion model.
Yes, two ways: (1) EnrollPro can enroll into Doc2Home auto-ship (Lunovus formulations), (2) EnrollPro can enroll into PrivateFill auto-ship (the brands you already recommend), and (3) EnrollPro can mark in-office sales for Bulk Order practices. The enrollment tool is the same; the fulfillment path varies.
Yes. EnrollPro is HIPAA-compliant. Patient name, address, and email are stored encrypted. Payment processing is handled by a PCI-Level 1 processor — credit card information never touches Lunovus or your practice systems. BAA available on request.

Remove the friction.
Watch enrollments climb.

The enrollment tool runs on a revenue share model. Staff rewards are paid by Lunovus. Activate same day.

Activate EnrollPro →
32
products across 5 categories

100% American Made.
Wholesale pricing.

The supplements you already carry at wholesale pricing. FDA-registered, cGMP-compliant, third-party tested for purity and potency. No minimums, no contract, free shipping on 24+ units.

Access Bulk Catalog →

No contract · Cancel anytime

32-product Lunovus supplement catalog showing American-made eye care supplements with wholesale pricing
5 product categories

32 products.
Everything your patients need.

Lid Health — 8 products

Blepharitis management, lid hygiene foams, wipes, and shampoos for dry eye co-management.

Dry Eye — 6 products

Omega-3, flaxseed, and lipid support formulas for dry eye symptom management.

Macular Support — 7 products

AREDS2 and high-dose antioxidant formulas for AMD prevention and progression management.

General Wellness — 5 products

Vitamin D, B-complex, and multi-formulations to complement eye care plans.

Specialty — 6 products

Blue light defense, screen fatigue, and myopia management support formulas.

Full Product Catalog · 34 Products

Every product,
full details and ingredients.

Click any product to see the full description, key benefits, ingredient list, and use instructions.

All products proudly made in the USA. Manufactured in FDA-inspected, GMP-compliant facilities. Statements have not been evaluated by the FDA. These products are not intended to diagnose, treat, cure, or prevent any disease.

Made in USA certification showing all Lunovus supplements are manufactured in American FDA-registered cGMP-compliant facilities
Quality standards

100% American Made.
Third-party tested.

Every Lunovus supplement is manufactured in FDA-registered, cGMP-compliant US facilities. Third-party tested for purity, potency, and label accuracy — so you can recommend with confidence.

  • FDA-registered, cGMP-compliant US manufacturing
  • Third-party tested for purity, potency, and label accuracy
  • No minimums — order exactly what you need, when you need it
  • Free shipping on 24+ units
  • No contract, cancel anytime
Access Wholesale Catalog → View all supplement programs →
FAQ

Common questions about
Bulk Order.

No. There is no minimum order per SKU — mix any combination across the 32 products. Free shipping kicks in at 24 or more units in any combination. Practices typically order 30-50 units per month across multiple SKUs.
Yes. All 32 products are 100% American Made, manufactured in FDA-registered, cGMP-compliant facilities, and third-party tested for purity, potency, and label accuracy. Certificates of Analysis are available on request for any production batch.
Call 1-800-980-6551 or submit the contact form. A Lunovus rep will provide current wholesale pricing and set up your wholesale account — typically same day. Wholesale pricing is meaningfully below MSRP, allowing healthy in-office margins.
Yes. The Lunovus product guarantee covers every order, including bulk. If a product expires, upsets a patient's stomach, or doesn't sit right — we replace it, no questions asked. The guarantee protects your practice's recommendation and your patient relationship.
Standard fulfillment ships within 1 business day from order. Most US deliveries arrive within 2-4 business days from ship date. Free shipping (24+ units) ships standard ground; expedited shipping is available at additional cost for time-sensitive orders.
Unsold inventory is not eligible for return — but it is eligible for replacement under the product guarantee if it expires before sale. Most practices order conservatively (30-day supply at most) to avoid carrying expired inventory.
Bulk Order is for in-office sales to patients who prefer to leave the visit with bottle in hand. Doc2Home and PrivateFill are auto-ship — direct to patient's home. Most practices run both: Bulk Order for the immediate sale, auto-ship for the recurring relationship. Same patient base, two revenue paths.
No. Wholesale pricing is reserved for practices with active wholesale accounts. The account setup is fast (typically same day) and free — call 1-800-980-6551. We don't sell wholesale to consumers or non-practice entities.

Access wholesale pricing
on 34 products today.

No minimums. Free shipping on 24+ units. No contract.

Access Bulk Catalog →
0
opportunities missed, when Cue is on

You always know
what to say.

Every patient that walks through your door carries an opportunity — a supplement enrollment, a satisfied patient, an upsell that was always appropriate but never surfaced. Cue monitors your live EHR and queues every staff member for every moment automatically. The right script. The right prompt. The right timing. Patient satisfaction up. Revenue per visit up. Not one cue missed.

Activate Cue →

No contract · Cancel anytime

Cue platform UI showing optometry patient chart with live revenue cues queued for staff during exam
Every cue. Every patient. Every time.

Every patient is a cue.
Cue makes sure staff never misses one.

Cue fires 22 revenue-specific prompts across every stage of the patient visit — check-in through handoff. The AMD patient who needs AREDS2, the dry eye visit that should have become an enrollment, the new hire who doesn't know the workflow yet, the checkout where a sale was there for the taking but no one said anything. Most signals get missed. Not because your staff doesn't care. Because nobody cued them. Cue queues every staff member for every patient opportunity, every single time — patient satisfaction up, revenue up, nothing left on the table.

New optometry team member learning the EHR workflow with a Cue prompt visible on the side panel — productive on day one
Per visit
+18%
Revenue per visit
Productivity
Day 1
New hires productive
Savings
$6,840
Saved per new hire
Your cost
$0
Staff reward cost to practice
What Cue actually does

Every cue. Every role.
Nothing left to memory.

A standard comprehensive visit. 22 revenue cues fire across every stage — check-in through handoff. Here’s exactly what fires — and when — for each member of your team.

22
Revenue cues — every stage of the visit
3
Staff roles covered — front desk, tech, optical
43
Platform features across 7 categories
Check-In
Co-pay at Check-In

94% vs 71% collection rate before vs after exam. Once they have seen the doctor, resistance rises significantly.

$6,900/yravg 100-visit/mo × $575 recovered
Family Scheduling

Patient is standing at the desk. Highest-conversion moment. One question captures a full exam fee.

$8,400/yr~48 additional exams/yr captured
Insurance Not Verified

Unverified benefit = incorrect quote risk. Co-pay collection drops from 94% to under 60%. One check prevents all of it.

$14,000/yrwrite-off prevention on 1,200-pt practice
Family History Incomplete

Missing family history = missed AMD/glaucoma/diabetic risk flags. Front desk is the only touchpoint before the visit…

$4,200/yrdownstream clinical revenue from early detection
Checkout
Balance Due

Uncollected balances recovered at under 30 cents/dollar after patient leaves. Every dollar collected today is a full…

$22,000/yravg uncollected AR at 30¢/dollar post-visit × full collection now
CareCredit Before the Total

Patients who balk at $400 say yes to $34/month. Mention financing before showing the total.

$16,000/yr15–20% ticket lift on large balance patients
Book Next Annual

40% fewer no-shows vs callback appointments. An empty slot costs $175 in lost revenue.

$21,000/yr$175/slot × 40% no-show reduction × 300 bookings/yr
Referral Not Scheduled

In-office referrals follow through at 4× the rate vs paper referrals the patient handles themselves.

$9,600/yravg $600 LTV × 16 referrals completed vs lost
Google Review Ask

76% of patients check reviews before choosing. One ask per visit compounds into a profile that markets 24/7.

$24,000/yr2 new patients/mo from review-driven search × $1,000 LTV
Patient Referral Ask

Word-of-mouth is the #1 new patient source. Referred patients convert at 3–4× cold lead rate.

$28,800/yr~24 referred new patients/yr × $1,200 avg LTV
Contacts
Annual Contact Supply

71% yes at desk vs 44% at checkout. Timing matters enormously for CL annual supply.

$7,200/yravg $60 upsell × 120 CL patients at 65% attach
Contact Rx Expiring

Patient whose Rx expires will order online from a competitor. Catching this early is pure retention revenue.

$8,400/yr$200 avg retained × 42 at-risk patients caught early
Dispensing
Glasses Ready — Prompt Pickup

Patients called within 24hr pick up in 3 days 78% of the time. Waiting a week drops that to 41%.

$5,600/yrorder fulfillment × 37% faster pickup reduces remake/loss
Post-Exam Handoff
Supplement Recommendation

68% yes rate when staff bridges the doctor recommendation at the handoff moment.

$6,300/yravg $7/mo × 75 enrolled patients
Frame & Lens Consult
Premium Lens Upgrade

Patient already committed to the hard decision. The standard→premium gap is low-friction at this moment.

$11,200/yravg $115 × ~100 upgrades at 18% attach
Benefits Expiring

Pre-allocated dollars the patient will lose if unused. Patients who know benefits expire soon close at 3× rate.

$9,600/yravg $160 × 60 seasonal captures/yr
AR & Blue Light Lens

Highest-volume add-on. Benefits nearly every patient. A recommendation, not an upsell.

$12,600/yravg $110 × ~115 Rx visits at 40% attach
Second Pair

The hard decision is already made. Second pair is the lowest-friction revenue conversation in optical.

$14,400/yravg $250 × 58 second-pair sales at 18% attach
Prescription Sunglasses

60–70% margin. Most under-captured sale in independent practices.

$18,000/yravg $300 × 60 sales at 25% attach on new Rx
Photochromic / Transitions

35–45% close rate when framed as convenience. Patients are natural candidates — they just do not know to ask.

$10,800/yravg $135 × 80 captures at 35% outdoor-patient rate
Frame Protection Plan

At point of sale, patient wallet is still mentally open. 40–55% attachment rate here vs anywhere else in the visit.

$5,600/yravg $50 × 112 plans at 45% attach
Frame Upgrade — Long Overdue

Patients anchored to old prices and styles. Soft introduction before price resets expectations.

$8,400/yravg $150 ticket lift × 56 patients, 2yr cadence
Optical Handoff
Optical Handoff Brief

Highest-leverage 60 seconds in the visit. Staff with context close premium lenses 2× more often.

$19,200/yr2× premium lens close rate × 80 handoffs/yr × $120 avg lift
Check-In
Co-pay at Check-In

94% vs 71% collection rate before vs after exam. Once they have seen the doctor, resistance rises significantly.

$6,900/yravg 100-visit/mo × $575 recovered
Family Scheduling

Patient is standing at the desk. Highest-conversion moment. One question captures a full exam fee.

$8,400/yr~48 additional exams/yr captured
Insurance Not Verified

Unverified benefit = incorrect quote risk. Co-pay collection drops from 94% to under 60%. One check prevents all of it.

$14,000/yrwrite-off prevention on 1,200-pt practice
Family History Incomplete

Missing family history = missed AMD/glaucoma/diabetic risk flags. Front desk is the only touchpoint before the visit…

$4,200/yrdownstream clinical revenue from early detection
Optical
Premium Lens Upgrade

Patient already committed to the hard decision. The standard→premium gap is low-friction at this moment.

$11,200/yravg $115 × ~100 upgrades at 18% attach
Benefits Expiring

Pre-allocated dollars the patient will lose if unused. Patients who know benefits expire soon close at 3× rate.

$9,600/yravg $160 × 60 seasonal captures/yr
AR & Blue Light Lens

Highest-volume add-on. Benefits nearly every patient. A recommendation, not an upsell.

$12,600/yravg $110 × ~115 Rx visits at 40% attach
Second Pair

The hard decision is already made. Second pair is the lowest-friction revenue conversation in optical.

$14,400/yravg $250 × 58 second-pair sales at 18% attach
Prescription Sunglasses

60–70% margin. Most under-captured sale in independent practices.

$18,000/yravg $300 × 60 sales at 25% attach on new Rx
Photochromic / Transitions

35–45% close rate when framed as convenience. Patients are natural candidates — they just do not know to ask.

$10,800/yravg $135 × 80 captures at 35% outdoor-patient rate
Frame Protection Plan

At point of sale, patient wallet is still mentally open. 40–55% attachment rate here vs anywhere else in the visit.

$5,600/yravg $50 × 112 plans at 45% attach
Frame Upgrade — Long Overdue

Patients anchored to old prices and styles. Soft introduction before price resets expectations.

$8,400/yravg $150 ticket lift × 56 patients, 2yr cadence
Checkout
Balance Due

Uncollected balances recovered at under 30 cents/dollar after patient leaves. Every dollar collected today is a full…

$22,000/yravg uncollected AR at 30¢/dollar post-visit × full collection now
CareCredit Before the Total

Patients who balk at $400 say yes to $34/month. Mention financing before showing the total.

$16,000/yr15–20% ticket lift on large balance patients
Book Next Annual

40% fewer no-shows vs callback appointments. An empty slot costs $175 in lost revenue.

$21,000/yr$175/slot × 40% no-show reduction × 300 bookings/yr
Referral Not Scheduled

In-office referrals follow through at 4× the rate vs paper referrals the patient handles themselves.

$9,600/yravg $600 LTV × 16 referrals completed vs lost
Google Review Ask

76% of patients check reviews before choosing. One ask per visit compounds into a profile that markets 24/7.

$24,000/yr2 new patients/mo from review-driven search × $1,000 LTV
Patient Referral Ask

Word-of-mouth is the #1 new patient source. Referred patients convert at 3–4× cold lead rate.

$28,800/yr~24 referred new patients/yr × $1,200 avg LTV
Contacts
Annual Contact Supply

71% yes at desk vs 44% at checkout. Timing matters enormously for CL annual supply.

$7,200/yravg $60 upsell × 120 CL patients at 65% attach
Contact Rx Expiring

Patient whose Rx expires will order online from a competitor. Catching this early is pure retention revenue.

$8,400/yr$200 avg retained × 42 at-risk patients caught early
Post-Exam
Supplement Recommendation

68% yes rate when staff bridges the doctor recommendation at the handoff moment.

$6,300/yravg $7/mo × 75 enrolled patients
Dispensing
Glasses Ready — Prompt Pickup

Patients called within 24hr pick up in 3 days 78% of the time. Waiting a week drops that to 41%.

$5,600/yrorder fulfillment × 37% faster pickup reduces remake/loss
Handoff
Optical Handoff Brief

Highest-leverage 60 seconds in the visit. Staff with context close premium lenses 2× more often.

$19,200/yr2× premium lens close rate × 80 handoffs/yr × $120 avg lift
Act Now / Collect — patient experience or revenue at immediate risk
Check In — time-sensitive, patient waiting
Opportunity / Heads Up — revenue or scheduling moment available
Good News — benefits confirmed, chart clean
Family — household scheduling opportunity
Platform Intelligence

Built for every moment
in the patient journey.

22 revenue cues. 43 platform features. See exactly what Cue does — and how it compares to everything else in your practice.

Stage:
# Cue Name Stage Trigger Revenue Gain Frequency Why It Works

Common questions about Cue.

Cue reads your live EHR in real time and surfaces the right action to the right staff member at the right moment of the visit. AMD diagnosis on the chart? AREDS2 prompt fires for the doctor and supplement enrollment loads at checkout. Premium frame candidate? Optical gets a heads-up before handoff. 22 revenue cues across 7 visit stages.
Cue supports 17 optometry EHR platforms including CrystalPM, RevolutionEHR, Eyefinity, Compulink, My Vision Express, Barti, iTRUST, MaximEyes, Nextech, LiquidEHR, Foxfire, Uprise, OD Link, and the cloud variants. If yours isn't listed, call 1-800-980-6551 — we add platforms regularly.
Typical setup is 1 business day. We connect to your EHR (most platforms are 30 minutes), configure your practice's revenue cue rules, and run a 30-minute staff orientation. Practices are typically firing their first cue within 24 hours of activation.
Minimally. Cue surfaces prompts inside or alongside the EHR your staff already uses — they don't have to switch tools or learn a new system. The training is roughly 30 seconds per cue type. Staff adoption is typically 90%+ in the first week.
Practices using Cue average 18% increase in revenue per visit and 71% supplement enrollment completion (vs. 30% without Cue). On a 1-2 doctor practice with 80 patient visits/week, that's typically $40,000–$60,000 in incremental annual revenue. Your specific numbers depend on patient mix and current performance.
Most practice tools are reporting — they show you what already happened. Cue is real-time intervention — it fires at the moment of the patient interaction so the action actually gets taken. The revenue lift comes from staff acting on opportunities they would otherwise miss, not from after-the-fact reporting.
Yes. EnrollPro is available as a standalone tool and is also built into Cue. You can activate either independently. Most practices choose Cue for the broader detection and capture, but EnrollPro alone is a strong supplement-only solution if that's the focus.
Yes. Cue connects to your EHR through HIPAA-compliant API integrations. PHI never leaves your environment. Cue surfaces actions and prompts based on EHR signals, but the patient data stays in your EHR. SOC 2 Type II in progress; BAA available on request.
The prompt simply expires when the patient leaves that visit stage. Cue doesn't escalate, doesn't email the doctor, doesn't shame the staff. It's a real-time surfacing tool, not a compliance enforcement tool. Practices add accountability through StaffLift training and management review of cue completion rates.
Cue is free for the first 3 months during beta. After beta, pricing is $149/month for typical 1-2 doctor independent practices. Bundled with OptiSite + 6 other tools, the Complete 8-Tool Platform is $576/mo (30% off the $823/mo combined retail, saves ~$247/mo).

Every patient is a cue.
Make sure your staff never misses one.

Patient satisfaction up. Revenue per visit up. Beta access included. No contract.

Activate Cue →
30%+
of new patients now search on AI platforms

Your practice, found.
Fully managed.

OptiSite builds your ADA-compliant website, writes your content, and keeps you visible on ChatGPT, Perplexity, and Google AI. You see patients. We handle everything else.

Get Started →

No contract · Cancel anytime

OptiSite by Lunovus 360
The problem with your current site

It works for patients
who already know you.

Your current website shows up when someone types your practice name. That's it. It doesn't appear when a patient asks ChatGPT "who's the best eye doctor near me?" or tells Google AI they need a Saturday appointment. Those searches — where the patient doesn't know your name yet — are the ones that grow your practice.

And if your site isn't ADA compliant, it's not just invisible — it's a liability.

Google AI OverviewsChatGPTPerplexity AIGoogle MapsBing AIVoice Search
OptiSite example showing ADA-compliant, mobile-optimized optometry website with clean clinical design
What fully managed means

We build it. We run it.
You don't touch it.

Pillar 1 — Website

ADA compliant.
Built for you.

You provide your practice info, services, and photos. Lunovus handles everything else. Most OptiSite practices go live within 5–7 business days.

  • WCAG 2.1 AA compliant from day one — no retrofitting
  • 108 Google ranking signals optimized
  • Click-to-call on every device, every page
  • Schema markup for AI citation built in
  • Live in 5–7 business days
108
Google signals
WCAG 2.1
AA compliant
5–7 days
To go live
Professional optometry website on multiple devices showing fast loading, mobile-optimized layout and clean clinical design
Pillar 2 — Built right

Fast, secure, accessible.
The fundamentals patients judge on.

A professional website isn't about flashy animations. It's about the quiet things that make patients trust your practice the second they land on the page — pages that load in under two seconds, layouts that work on any phone, copy a patient can actually read, and zero friction between a visit and an appointment. The standards a $20K agency build holds itself to are the same standards every OptiSite is held to from day one.

  • Sub-2-second load times — optimized images, modern code, fast hosting
  • Mobile-first design — looks right on phones because most patients use phones
  • WCAG 2.1 AA accessibility built in — readable contrast, keyboard nav, screen-reader friendly
  • HTTPS, security headers, and modern privacy practices on every page
  • Clear booking and contact paths — fewer taps from "land on page" to "appointment booked"
AI search interface showing optometry practice being cited in ChatGPT and Perplexity responses to patient queries about local eye doctors
Pillar 3 — AI Search

Cited by AI.
Not just ranked by Google.

Answer Engine Optimization (AEO) is different from traditional SEO. It structures your practice data so that when a patient asks ChatGPT, Perplexity, or Google AI for a local eye doctor — your practice appears as the answer. Not just a link. The actual answer.

  • FAQPage, LocalBusiness, and MedicalOrganization schema built in
  • AI assistants can cite your name, hours, and services directly
  • Structured data for all services, staff, and patient FAQs
  • Covers Google AI Overviews, ChatGPT, Perplexity, and Bing AI
Why it doesn't look like a template

Built exclusively for eye care.
Designed like a $20,000 site.

Most "small business" websites are starter themes recolored for a dental office, then a spa, then a chiropractor, then your eye care practice. The page structure, the photography, the language — none of it was made for an OD or an optometry patient.

OptiSite is the opposite. Every component, every page template, every micro-interaction was designed by people who've spent twenty years in eye care. Condition pages structured the way your patients actually ask questions. Photography that shows real exam rooms and real ODs. Service pages that match how AAO and AOA describe procedures. The result is a site that feels custom-built — because it was, just not for you specifically. It was built for your specialty.

🩺

Eye care content blocks

Pre-built modules for dry eye, AMD, myopia management, surgery co-management — not "services 1, 2, 3."

📸

Real eye care photography

Slit lamps, OCT machines, fundus cameras, contact lens fittings — not stock images of generic offices.

📚

Clinical language reviewed

Copy follows AAO and AOA conventions. Reads like an OD wrote it — because one did.

🎨

Custom design system

Typography, palette, and spacing chosen for clinical authority and patient trust — not "modern" template defaults.

Common questions about OptiSite.

It means your website is structured, marked up, and content-engineered so AI search engines (ChatGPT, Perplexity, Google AI Overviews, Gemini) can read it, understand it, and recommend it when patients ask 'find me an eye doctor.' Traditional SEO targets Google search results pages; AEO targets the AI answer itself. Different game, different rules.
5–7 business days from contract sign to live URL. Day 1: discovery call and content brief. Days 2–4: design, content, and AEO optimization. Days 5–6: review and revisions. Day 7: live. Most practices are live and capturing AI search traffic within their first 10 business days.
No. OptiSite can deploy on a new domain, your existing domain, or a subdomain — your call. Most practices keep their existing domain and we redirect from the old site. Domain DNS changes typically take 24-48 hours to propagate.
We migrate the content that's still relevant (your About, contact info, locations, providers) and rewrite or replace the rest with AEO-optimized content. Outdated copy, broken pages, and SEO-stuffed text get cleaned up. The result reads naturally to humans AND to AI.
Yes. Every OptiSite website meets WCAG 2.1 Level AA standards out of the box: skip navigation, descriptive alt text, keyboard navigation with visible focus, 4.5:1 color contrast, ARIA-labeled forms, semantic HTML, touch-friendly mobile targets. We monitor compliance continuously and update as standards evolve.
Generic website builders give you a template; OptiSite is fully managed. We write, deploy, and maintain the site for you. Beyond aesthetic differences, the technical foundation (schema markup, structured data, AEO optimization, ADA compliance, performance) is engineered for the way patients actually search in 2026 — including via AI assistants.
Submit changes through your portal or email — most edits are completed within 1 business day. Larger updates (new service line, new location) are typically completed within 3-5 business days. Unlimited content edits are included in the monthly subscription.
Pulse (included with OptiSite) generates 16 SEO and AEO content placements per month — blog posts, social media content, and structured FAQ entries — all written for your specific practice. The site stays alive with new content automatically. No content calendar to manage; no monthly content meeting.
OptiSite practices typically reach the first page of Google search for 'eye doctor [city]' searches within 60-90 days, and start appearing in ChatGPT and Perplexity responses within the same window. AI search traffic is now ~30% of new patient acquisition for the average independent practice — and growing fast.
OptiSite is free for the first 3 months during beta. After beta, pricing is $199/month for typical 1-2 doctor independent practices. Includes hosting, content updates, AEO maintenance, ADA monitoring, and Pulse content. Bundled with Cue + 6 other tools, the Complete 8-Tool Platform is $576/mo.

Your practice, found.
Fully managed.

Beta access included. Built and run by Lunovus. No contract.

Get Started →
Pulse logo
Part of OptiSite · Beta

Content that ships
itself. Every month.

Pulse generates a full month of SEO- and AEO-optimized content — 16 placements across your website, plus AI-created images cropped for every social platform — from 10 campaign concepts you choose. Set it to auto-deploy on the 1st, or review and adjust first. Your call.

Included with OptiSite · No add-on cost during beta

Get Early Access →

No contract · Cancel anytime

Monthly Cycle
10
Campaign
Concepts
16
Content
Placements
🖼️
AI Images
Every Platform
🚀
Auto-Deploy
or Manual
🤖
Full schema + structured data included
Every piece includes JSON-LD, AEO signals, and local SEO markup — out of the box.
How Pulse works

Pick your campaigns.
We do the rest.

📅
Step 1

Choose 10 campaigns

Each month Pulse surfaces concepts tied to the season, eye care calendar, and your local market. Pick 10 — dry eye month, back-to-school exams, glaucoma awareness, whatever fits your practice. Or let Pulse choose for you.

✍️
Step 2

Content writes itself

Pulse generates 16 content placements across your site — homepage callouts, service pages, blog posts, condition guides, FAQs, and more. Every piece is 100% SEO and AEO compliant with full schema markup built in.

🖼️
Step 3

Images generated & sized

Every content piece gets a unique AI-generated image. Then Pulse automatically crops and formats each image for your website, TikTok, X (Twitter), Instagram, and other platforms — exactly the right dimensions, every time.

⚡
Step 4

Auto-deploy or review

Set Pulse to fully automatic — everything goes live on the 1st with zero touchpoints from you. Or flip it to manual and review each piece before it publishes. Change the mode any month. Your practice, your rules.

What 16 placements looks like

Everywhere a patient
might look. Covered.

🌐
Homepage spotlight
Hero callout + CTA
📄
Service page update
Refreshed for the campaign
📝
Long-form blog post
800–1,200 words, schema tagged
❓
FAQ block (AEO)
FAQPage JSON-LD included
🗺️
Local SEO update
City + neighborhood targeting
💡
Condition guide
Patient education content
📱
TikTok image set
9:16 vertical, cropped + sized
📸
Instagram post
1:1 + 4:5 formats ready
🐦
X (Twitter) card
16:9 with caption copy
🚪
Google Business post
Maps visibility boost
🔗
Internal link refresh
Site authority reinforced
🏷️
Meta + OG tags
Social share previews updated
🤖
Schema markup
MedicalCondition, FAQPage, Article
📍
Geo-signal content
Neighborhood + city pages
🔍
AEO answer block
Optimized for ChatGPT + Perplexity
✨
Monthly summary report
What published, what changed
Images built for every platform

One image shoot.
Every platform covered.

Pulse generates unique AI images for every content piece — then automatically crops and resizes each one to the exact specifications of every platform your practice posts to. No designer. No Canva. No resizing by hand.

Each image is clinic-appropriate, eye-care focused, and brand-consistent. And because the images are generated specifically for your campaign concept, they don't look like stock photos.

🎵 TikTok 9:16
📸 Instagram 1:1 · 4:5
𝕏 X/Twitter 16:9
🚪 Nextdoor 1:1
🌐 Website 16:9 hero
📍 Google Biz 4:3
Auto-deploy vs. manual
🤖
Automatic mode
Everything publishes on the 1st of the month. Zero touchpoints. You find out what went live in your monthly summary.
👁️
Manual review mode
Preview every piece before it goes live. Approve, edit, or swap. You control exactly what your patients see.
💡 Included with OptiSite
Pulse is not a separate subscription. It ships as part of OptiSite — no extra cost during beta. After beta, pricing TBD based on the value it delivers.

A month of content.
Done before the 1st.

10 campaigns. 16 placements. Images for every platform. Full schema. All included with OptiSite.

Get Early Access →
🚀 Beta Program — Now Open

Be part of what's
coming next.

Lunovus 360 officially launches in approximately 3 months. Right now, we're selecting a limited group of independent practices to be beta partners — the first to use the full platform at no cost while we refine it together.

If you're an independent OD who wants to be ahead of the curve, fill out the form. We'll reach out personally to walk through which tools make sense for your practice and get you set up.

  • Everything free for 3 monthsFull access to every software tool — Cue, StaffLift, OptiSite, EHR Training — at no cost during the beta period.
  • Your input shapes the productBeta partners get direct access to the team. What you need, what doesn't work — your feedback drives what gets built next.
  • Supplement programs activate todayDoc2Home, EnrollPro, and PrivateFill are live now. Beta practices start earning commission immediately — no waiting.
  • No contracts. No risk.Beta or full launch — cancel any product at any time. No penalty, no questions asked.
📞 1-800-980-6551
Which products are you interested in?
Pick any that fit — we'll tailor the conversation.

No contract · No credit card · We respond within 1 business day

For 1–2 Doctor Independent Practices

Pay only for what
you actually use.

Supplement programs are always free. Software tools are modular — pick one, pick all. No setup fees. No contracts.

✓ No setup fee on anything
✓ Cancel anytime
✓ 3-month beta on all software
✓ No long-term contract
Beta All software tools are free for your first 3 months. Prices below are research-based post-beta estimates, marked *.
Software Modules

Eight tools. Independent.
Stack them as you grow.

Supplement programs are always free — Lunovus earns on patient reorders, not practice fees. Software tools are free for 3 months during beta. Post-beta estimates are marked *.

Each module stands on its own. Buy one or bundle all four. First 3 months free during beta for every tool.

3 Months Free · Beta
⚡
Live EHR Revenue Triggers
Cue
~$149 /mo*
1–2 doctor practice · estimated post-beta
🚀 3 months free · beta open

22 revenue cues fire automatically when the right chart condition is detected — co-pay at check-in, supplement at handoff, referral ask at checkout. Staff always know what to say.

  • ✓22 revenue cues across 7 visit stages
  • ✓Check-In · Optical · Checkout · Contacts · Post-Exam · Dispensing · Handoff
  • ✓Role-aware — right cue to the right staff member
  • ✓EnrollPro built in — supplement cue + enrollment in one tap
  • ✓EHR-agnostic — works across 17 platforms without replacing your system
  • ✓No training required — Cue tells staff what to say and when
  • ✓Family scheduling, benefits expiring, Google review, referral capture
  • $Patient Referral Cue → +$28,800/yr
  • $Google Review Cue → +$24,000/yr
  • $Book Next Annual → +$21,000/yr
  • $Optical Handoff Cue → +$19,200/yr
  • $Full 22-cue system → $225K+ potential/yr*
  • —Typical 1–2 doctor practice captures 30–40% of full potential
Start Free Beta → View full Cue details ↓
3 Months Free · Beta
📚
Staff Training Platform
StaffLift
~$129 /mo*
1–2 doctor practice · estimated post-beta
🚀 3 months free · beta open

200 interactive modules across 17 EHR platforms and 3 staff roles — completed on mobile between patients. Builds the revenue skills that Cue then fires at the right moment.

  • ✓200 interactive modules — click-through simulations, not videos or PDFs
  • ✓17 EHR platforms — train in your exact system from day one
  • ✓3 role tracks — Front Desk, Optical Staff, Pre-Test Tech
  • ✓2-minute mobile modules — completed between patients, not in sessions
  • ✓Revenue conversation training — supplements, second pair, AR, referrals
  • ✓Progress tracking — see who completed what and when
  • ✓Unlimited staff users — add, remove, reassign anytime
  • ✓Navigate EHR onboarding included at no extra cost
  • $New hire productive in 3 days vs. 2 weeks → $6,840 in recovered exam revenue
  • $Revenue conversation training → +18% revenue per visit avg.
  • $Consistent staff skills regardless of tenure or turnover rate
Start Free Beta → View full StaffLift details ↓
3 Months Free · Beta
🌐
AI-Optimized Practice Website
OptiSite
~$199 /mo*
1–2 doctor practice · estimated post-beta
🚀 3 months free · beta open

Your practice, visible on Google AI, ChatGPT, and Perplexity. ADA-compliant, AEO-optimized, conversion-focused. Runs independently of all other modules.

  • ✓Custom ADA/AEO/SEO-optimized website built specifically for your practice
  • ✓Indexed for Google AI Overviews, ChatGPT, Perplexity, and Gemini
  • ✓Google Business Profile management included
  • ✓ADA compliance — lawsuit protection built in
  • ✓Monthly content updates — you never have to post anything
  • ✓Conversion-optimized — click-to-call, booking prompts, patient pathways
  • ✓Three pillars: Get Found · Get Calls · Stay Protected
  • !30%+ of new patients search on ChatGPT or Google AI before choosing a doctor
  • !ADA lawsuits average $35,000 settlement — most OD sites aren't compliant
  • !Typical website management: $100–$300/mo with zero AI search optimization
  • !Google Business Profile calls up 40% within 60 days on average
Start Free Beta → View full OptiSite details ↓
3 Months Free · Beta
🚀
EHR Onboarding Training
Navigate
$29 /mo*
Standalone · Included at no extra cost with StaffLift
🚀 3 months free · beta open

Self-paced EHR walkthroughs for all 17 optometry platforms. Not a certified course — built for fast onboarding. A fraction of what EHR vendors charge for the same thing.

  • ✓13 core EHR modules — scheduling, billing, charting, Rx, optical POS
  • ✓17 platforms — CrystalPM, RevolutionEHR, Eyefinity, Compulink, MVE, Barti, iTRUST, MaximEyes, Nextech, LiquidEHR, Foxfire, Uprise, OD Link, plus cloud variants
  • ✓Interactive click-through simulations — not screen recordings
  • ✓Available 24/7 — new hire can train before their first day
  • ✓Unlimited hires — same flat rate regardless of how many staff you onboard
  • !Not a certified EHR course. Self-paced platform orientation for fast onboarding.
  • $EHR vendor onboarding: $595–$2,000 per new hire → Navigate: $29/mo flat for everyone
  • $$285/exam × 8 slots × 3 days = $6,840 recovered when onboarding compresses to 3 days
  • $One subscription — unlimited future hires, zero re-licensing fees
Activate Navigate → Included with StaffLift ↓
Live · Beta Program
📋
Supplement Enrollment Tool
EnrollPro
$0 always
Revenue share only · No cost to your practice
✅ Live · Activate today

60-second patient supplement enrollment via secure text link. Staff earn Amazon credits paid by Lunovus. Patient pays privately — no card touches staff hands.

  • ✓Secure text link sent in seconds — no login, no app required
  • ✓Patient pays privately on their own phone
  • ✓Staff earn Amazon credits on every enrollment — paid by Lunovus
  • ✓Auto-ship enrollment → avg. $7/patient/month recurring commission
  • ✓Works standalone or fires automatically inside Cue
  • ✓No inventory, no billing, no fulfillment — ever
Activate EnrollPro → View full EnrollPro details ↓
New · Beta
🎬
AI Video & Social Content Engine
EyeCare Studio
$129 /mo
4 videos/month · First video free — no card required
🚀 First video free · No credit card

Pick a topic from 200+ eye care ideas. Google Veo 3.1 renders a cinematic 9:16 video with native voiceover in ~2 minutes. Every caption, hashtag, and email auto-written for 8 platforms at once. Video auto-uploads to Vimeo. Link lands in your email copy.

  • ✓4 videos per month — Google Veo 3.1 cinematic 9:16 with native voiceover, ~2 min to render
  • ✓200+ pre-built eye care topic ideas by patient lifecycle stage
  • ✓8 platforms simultaneously — Instagram, TikTok, Facebook, YouTube Shorts, SMS, Email (plain + HTML), Reel Overlay, Referral Blurb
  • ✓Vimeo auto-upload — link auto-injected into email copy
  • ✓12-month AI content calendar across 7 patient lifecycle cohorts
  • ✓HIPAA-safe patient education content
  • ✓Practice name and city woven into every shot
  • ✓4 cinematic AI videos per month with native voiceover
  • ✓Extra videos available at $19 each
  • !Comparable general AI video tools (Synthesia): $29–$89/mo for generic content
  • !Traditional video production: $1,200–$1,500/minute; stock footage: $150–$400/clip
  • ✓EyeCare Studio adds eye-care specificity, 8-platform copy, Vimeo hosting + 12-month calendar
Start Free Trial → View full EyeCare Studio details ↓
Part of OptiSite · Beta
📅
Monthly SEO & AEO Content Engine
Pulse
~$149 /mo*
Included with OptiSite · Standalone post-beta estimate
🚀 3 months free · beta open

10 campaign concepts per month → 16 content placements across your website, AI-generated images sized for every social platform, full schema markup, and AEO signals. Auto-deploys on the 1st or you review first.

  • ✓10 campaign concepts/month — seasonal, industry, local
  • ✓16 content placements — homepage, service pages, blog, FAQs, condition guides, geo-signal pages
  • ✓AI-generated images for every placement, auto-cropped for TikTok, Instagram, X, Google Business, website
  • ✓Full schema markup — FAQPage, Article, MedicalCondition, BreadcrumbList JSON-LD
  • ✓AEO optimization — structured for ChatGPT, Perplexity, Google AI Overviews
  • ✓Auto-deploy mode (publishes 1st of month) or manual review mode
  • ✓Monthly summary report of what published
  • !Solo-practice healthcare SEO agencies: $500–$1,500/mo for similar scope
  • !Done-for-you medical content marketing typically starts at $799/mo
  • !Pulse delivers AI-automated equivalent at a fraction of agency cost
  • ✓Included at no extra cost during OptiSite beta
  • —*Post-beta standalone estimate. Included with OptiSite subscription.
Get Beta Access → View full Pulse details ↓
3 Months Free · Beta
📱
Branded Patient Education Pages
PatientReach
~$39 /mo*
53 animated guides + 5 interactive tools · branded to your practice
🚀 3 months free · beta open

Condition-specific, animated HTML pages sent via link from inside Cue — before or after any appointment, 7 days a week. Dry eye, AMD, glaucoma, cataracts, and 50+ more. Branded to your practice. No app, no login for patients.

  • ✓53 animated condition guides — Conditions, Surgery, Post-Op, Emergency, Contacts, Myopia, Wellness
  • ✓5 interactive tools — Symptom Checker, Results Decoder, Compare Treatments, Kids’ Guide, Symptom Diary
  • ✓Animated anatomy — CSS/SVG animations showing how the eye works and where it breaks down
  • ✓Branded to your practice — name, doctor, phone, address on every page
  • ✓One-tap link from inside Cue — send from any email, EHR portal, Klara, Spruce, Weave, or SMS
  • ✓Automated scheduling — send before/after visit or on a recurring cadence
  • ✓HIPAA-safe — education only, no PHI
  • !Enterprise patient education platforms (Krames, Emmi): $200–$600/mo
  • !Patient engagement suites (Solutionreach, Doctible): $150–$350/mo
  • ✓PatientReach delivers eye-care-specific animated education at $39/mo — lowest price in the category
  • ✓Reduces callbacks, improves compliance, reinforces every visit
Get Access — Beta Free → View full PatientReach details ↓

* Prices marked with an asterisk are research-based estimates of post-beta rates — not locked or guaranteed pricing. Based on market data for comparable optometry-specific software tools. Final pricing communicated with a minimum of 60 days notice before any charge begins. No price changes without advance notice. Supplement programs (Doc2Home, EnrollPro, PrivateFill) are always $0 to your practice.

Supplement Revenue Programs

Always $0 to your practice.
You earn the commission.

✅ Activate Today

Patients pay for supplements. Lunovus earns the margin. Your practice earns a commission on every order and every auto-ship reorder — averaging $7/patient/month. No inventory. No billing. No fulfillment.

Doc2Home
$0
Home delivery supplement program. Auto-ship converts a one-time recommendation into avg. $7/patient/month in recurring commission to your practice.
EnrollPro
$0
60-second enrollment via secure text link. Staff earn Amazon credits paid by Lunovus. Patient pays privately on their own phone — no card ever touches staff hands.
PrivateFill
$0
Your existing supplement brands auto-shipped monthly. Turns one-time in-office purchases into recurring monthly commissions without changing what you recommend.
Bulk Order
Wholesale
32 products, 5 categories. 100% American Made, FDA-inspected, AREDS2-compliant. Free shipping on 20+ units. No minimums, no contracts.
Module Fit Guide

Which tool solves
which problem?

Problem you’re solving ⚡ Cue 📚 StaffLift 📋 EnrollPro 🌐 OptiSite 📅 Pulse 🎬 EyeCare Studio 📱 PatientReach 🚀 Navigate
Co-pays not collected before the exam✓———————
Insurance benefits expiring without patients knowing✓✓——————
Family scheduling opportunities being missed✓———————
Patients leaving without booking next year✓———————
Staff forget to mention supplements or second pair✓✓✓—————
Revenue conversations inconsistent across staff✓✓——————
Exam-to-optical handoff breaking down✓✓——————
Patients forget their diagnosis before leaving——————✓—
Compliance and follow-through low after diagnosis✓—————✓—
Premium lens upgrades and second-pair sales missed✓✓——————
Frame protection plans not consistently offered✓✓——————
Supplement enrollment takes too long at the desk✓—✓—————
Patients reordering supplements from Amazon instead——✓—————
Staff hesitate to handle patient payment for supplements——✓—————
Not showing up on ChatGPT or Google AI———✓✓———
Website not ADA-compliant — lawsuit exposure———✓————
Reviews flowing in but website not ranking———✓✓———
Google review count not growing✓——✓✓✓——
No social or video content going out consistently————✓✓——
Patient re-engagement and recall campaigns lacking————✓✓✓—
Patients researching LASIK or cataract surgery elsewhere———✓——✓—
Pediatric and myopia management messaging gap———✓✓✓✓—
Owner spending hours per week on marketing decisions———✓✓✓——
New hire can't learn EHR fast enough—✓—————✓
Staff training costs too much and takes too long—✓—————✓
Doctor-led training pulling time away from patients✓✓—————✓
FAQ

Pricing questions,
answered straight.

Supplement programs (Doc2Home, PrivateFill, EnrollPro, Bulk Order) are free because Lunovus earns commission on patient supplement purchases — your practice and Lunovus both win when patients are well-served. Software tools (Cue, OptiSite, etc.) are subscription because they're not tied to a transaction; they're operational platforms that need ongoing development and support.
Beta means the product is fully functional and being used by paying customers, but pricing is still being calibrated based on practice feedback. Beta access is free for 3 months. Post-beta pricing is the rate listed on each product card. Beta customers lock in their access before pricing finalizes.
These are estimates based on current beta feedback and market positioning. The final post-beta price could be slightly higher or lower depending on launch positioning, but we publish current estimates honestly so practices can plan. Practices in beta are guaranteed grandfathered pricing for 12 months after general availability.
Yes, post-beta. Annual pricing typically lands at 10x monthly (vs. 12x), saving ~17%. Beta pricing is monthly only — we don't accept annual prepayment during beta because the product is still being calibrated.
All 8 software tools (Cue, StaffLift, OptiSite, Pulse, Navigate, EnrollPro, PatientReach, EyeCare Studio) at $576/mo, vs. $823/mo if purchased separately — a 30% bundle discount that saves ~$247/mo (~$2,964/yr). Supplement programs are always free regardless of bundle status — they're separate revenue share.
Yes. No long-term contracts. Cancel any product or downgrade the bundle at any time — no penalty, no exit fee, no questions. Your data and configurations are exportable for 30 days after cancellation.
You receive 30-day notice before the post-beta billing starts. You can continue at the post-beta rate, downgrade to a different tier, or cancel — no auto-charge surprise. Most beta practices continue because the ROI is established by month 3.
No. Zero setup fees on every product. The beta period and the post-beta subscription both start with the first month's billing — no separate onboarding charge, no implementation fee, no kickoff cost.

Still have a question?

Talk to the team →

Cue · Revenue Moment Calculator

Every patient visit has 14 revenue moments.
Most practices capture fewer than half.
Enter your practice size below, then drag the slider to see what even a 5–10% improvement in staff consistency does to your annual revenue — moment by moment, category by category. Click any row for the source data.
Senior optometry patient in trial frames smiling with staff member during exam — the moment where revenue is captured or lost
The Opportunity

You’re not losing patients. You’re missing moments.

14
revenue moments in every patient visit — from check-in to checkout
< 50%
of those moments are captured by the typical independent practice
5–10%
staff-consistency lift is enough to move six figures of annual revenue
Reimbursements are flat. Costs are rising. The math improves only when the moments your team is already in convert more often. Adjust the inputs below to size the gap in your practice.
How small lifts become big numbers

A 5–10% improvement in staff consistency feels small. Multiplied across 14 moments, every visit, every week — it isn't.

1
What "staff consistency" means
How often your team captures each revenue moment — the AREDS2 mention, the second-pair offer, the sunwear add-on. Today most practices capture under 50%.
2
Why even 5% is huge
A small lift on each of 14 moments, applied to every patient, every visit — compounds into thousands of additional dollars per week.
3
What Cue does
Cue watches your live EHR and queues the right action for the right staff member at every moment — so the lift happens automatically, not from memory.
Set your practice size and lift target below — see the annual revenue impact instantly. Tap any row in the table for the math behind it.
1
Your Practice
How many patients per week?
≈ 17 patients/day
Type your number, or use the arrows. Average independent practice: 75–100/wk.
2
The Lift Cue Provides
How much more often will staff capture each moment?
+0%
Today +5% +10% +15% +20%
Drag the slider. Most practices using Cue see a +5–10% lift in the first 90 days.
3
Annual Revenue Added
$0
move slider ↑
Added revenue — on top of what your practice earns today.
All 14
OptiSite 3
Front Desk 3
Optical 6
Recurring Rev 2
Not Counted 11
💊 Supplements
Moment
Avg $
Today /Wk
Cue Adds /Wk
Additional /Yr
✅
Cue fires on all 11 of these — we just don't count them in the model
These practices already do a good job here. Cue reinforces and catches the rare miss — but since the lift is hard to prove practice-by-practice, we left them out of our conservative revenue estimate. Move the slider to see what they're worth if you want to include them.
Tab Subtotal
$0 drag slider
🏠 Doc2Home · Compounding Commission

Each enrollment keeps earning.
Every month, forever.

Doc2Home pays an avg. $7/mo per enrolled patient. Patients stay on auto-ship — so revenue compounds: month 2 includes month 1's enrollments plus new ones, month 3 adds those plus more, and so on.

25 patients/month
1255075100
New / Month
44
enrollments
Month 12 Income
$3,696
recurring/month
Year 1 Total
$24,024
cumulative

How it compounds: Each month adds new enrollees on top of all prior months. Existing patients keep paying — so by month 12, you're earning on every patient enrolled all year. Assumes ~22 working days/mo (daily mode) and $7 avg. commission/patient/month. Auto-ship adherence ~91% (Lunovus field data).

StaffLift logo

Staff Training Platform · StaffLift

Training that works
in 30 seconds or less.

200 optometry-specific modules. Animated, tap-through, visually engaging — built in the format your staff actually consumes content. Each module is under 30 seconds. Staff complete it between patients. You see who finished and when.

Get Started — Beta Free → EHR Training ↓
StaffLift micro-training module on phone — under-30-second tap-through format for optometry staff
<30
Sec / Module
200
Modules
18
Sections
📲
Gen Z Format
The format makes the difference

Training your staff will
actually finish.

Every other training tool was designed for a classroom. StaffLift was designed for the way your millennial and Gen Z staff already consume content — fast, visual, tap-through, and done in under 30 seconds.

Module length

Under 30 seconds.
Between patients.

No sessions to schedule. No time blocked off the floor. Each module is a single scenario — staff read a situation, make a decision, get feedback, earn XP, and move on. Start-to-finish in the time it takes to walk to the next exam room.

<30 seconds per module
The format

Looks like content
they already consume.

The visual layout, pacing, and tap-through interaction were deliberately designed to mirror what your staff already engages with. Scenarios unfold. Characters react. Choices have consequences. It doesn’t feel like training — which is exactly why they finish it.

How you manage it

See a problem.
Assign the fix in 30 seconds.

Every module has a precise trigger — a one-line description of the exact behavior it corrects. You see a staff member quoting prices before checking insurance. You search “pricing”, find s2m5, and assign it. No curriculum to design. No training day to schedule. One problem, one module, done.

You observe this behavior:
“Staff quotes prices immediately without exploring insurance first”
You assign
s2m5
When They Ask About Pricing
Phone Skills · 30 sec · 40 XP
Traditional training
  • ✗
    Scheduled sessions — staff pulled off the floor
  • ✗
    Generic content built for any industry, not yours
  • ✗
    Press play, walk away — zero engagement required
  • ✗
    No way to know if it changed actual behavior
  • ✗
    Corporate feel — immediately tuned out by staff under 35
StaffLift
  • ✓
    Under 30 seconds — done between patients, no scheduling
  • ✓
    200 modules built specifically for independent eye care
  • ✓
    Scenario-based decisions — you can't skip, you have to engage
  • ✓
    Every completion tracked — you know who did what
  • ✓
    The format your millennial & Gen Z staff already respond to

Full module library

Click any section to expand. Click any module to see the “assign when you see this behavior” trigger. Use the search bar above to find a specific skill instantly.

Two Training Tools. One System.

StaffLift trains the skill.
EHR Training runs the system.

Front desk staff member completing StaffLift Module 1 — Patient Lookup & Check-in — running directly inside CrystalPM with HIPAA verbal-DOB confirmation tip visible

📚 StaffLift — Revenue Skills

  • ✓Teaches how to handle patients, phones, sales, and objections
  • ✓200 modules across 18 behavioral categories
  • ✓Assigned when you see a specific staff behavior problem
  • ✓Drives revenue per visit — supplements, optical, referrals
  • ✓Works ongoing — assign new modules as you observe behavior gaps

🚀 EHR Training — System Skills

  • ✓23 modules · 113 steps · ~107 minutes total
  • ✓5 tracks: Core, Revenue, Optical, Insurance, Compliance
  • ✓Curated paths by role — front desk, optical, billing, manager
  • ✓Compresses 2-week ramp to 3–4 days — recovers $6,840/hire
  • ✓One-time onboarding — not ongoing behavioral training
💡 Best together: Assign EHR Training on hire day. Layer in StaffLift modules as you observe behavior gaps. Most practices see measurable results in the first 30 days.
Frequently Asked Questions

Common questions about
StaffLift training.

A 30-second to 2-minute interactive lesson, designed in tap-through format (like a phone-friendly slideshow). Each module targets one specific staff behavior — phone greeting, supplement script, premium AR coating pitch, dry eye conversation, post-op instructions. Staff completes a module between patients, on their phone, in the time it takes to make coffee.
Traditional staff training (sit-down sessions, hour-long videos, written manuals) loses ~80% of retention within a week. 30-second tap-through modules — formatted in the way millennials and Gen Z actually consume content — retain ~90%+. Same information, different delivery, dramatically better behavior change.
200 modules across 18 categories: Phone skills (ringing in, callbacks, scheduling), Optical sales (frame selection, AR coatings, premium lenses), Front desk (check-in, insurance, balance collection), Optical handoff (briefing, transitions), HIPAA, Difficult patient conversations, Supplement education, Post-op compliance, and more. New modules added monthly based on practice feedback.
Cue surfaces the right StaffLift module at the moment a staff member is approaching a relevant patient interaction. About to greet a new patient on the phone? Cue fires the 'Phone greeting in 3 steps' module. Heading to optical handoff? The handoff briefing module loads. Real-time training, in context.
Yes. Practice-specific modules (your scripts, your conversation flow, your protocols) can be added through the StaffLift admin panel. The same 30-second tap-through format applies. Custom modules can be tagged for specific staff roles or specific patient situations.
The StaffLift dashboard shows per-staff completion rates, time-on-module, and patterns over time. You'll see which staff members are engaging, which modules are most-completed, and which roles need attention. The data is real, not vanity.
Adoption is typically 80%+ in the first week. The 30-second format is genuinely fast (vs. an hour of video), staff complete modules during natural downtime (between patients, during lulls), and the gamified completion tracking creates engagement. Practices that struggle with adoption usually have staff turnover issues — StaffLift doesn't fix those.
You can disable any module from your practice's library. Mark it inactive, your staff stops seeing it, no impact on the rest of the platform. If you find a module factually wrong (medical content, scope of practice), report it through the admin panel and we'll review within 5 business days.
StaffLift is in beta — free for 3 months. Post-beta pricing is estimated at $129/month for typical 1-2 doctor independent practices. Bundled with the Complete 8-Tool Platform ($576/mo), StaffLift is included along with Cue, OptiSite, and 5 other tools.
Get Started Today

Your staff will see a patient
in the next 90 minutes.

Every visit without the right training is revenue that doesn't come back. StaffLift beta is free — activate today and your team can complete their first module before the morning rush.

Navigate logo

EHR Onboarding Training · Navigate

New hire. Day one.
Already trained in your EHR.

23 modules · 113 steps · ~107 minutes total. Self-paced. Available 24/7. One flat rate — unlimited hires, forever. Independent practices average 1.8 new hires per year. The industry standard for EHR onboarding is 8–12 weeks of shadow training — at an average cost of $6,840 in lost exam revenue per hire. Navigate compresses that to 3–4 days.

Not a certified EHR course. Platform orientation built for fast onboarding — not clinical certification. EHR vendors charge $595–$2,000 for the same walkthroughs.
23
Modules
113
Steps
~107
Minutes
6
Week Path
New optometry staff hire trained in EHR on day one with Navigate — Navigate onboarding platform
17 Platforms Supported

Your EHR system.
Staff trained in it from day one.

Select your platform at setup. Staff train on your exact system — not a generic demo interface. Both desktop and cloud deployments are covered.

Windows · Desktop
Crystal PM
RevolutionEHR
Eyefinity Encompass
Compulink
MaximEyes
Nextech
LiquidEHR
Foxfire
Barti
iTRUST
Uprise
OD Link
My Vision Express
Cloud · SaaS
Crystal PM Cloud
Compulink Cloud
MaximEyes Cloud
Foxfire Cloudforms
Total coverage
13
Desktop
4
Cloud
17
Total
23 Modules · 5 Tracks

Every core workflow,
from check-in to close.

CoreRevenueCommunicationInsuranceOpticalCompliance
M1
Patient Lookup & Check-In Core

Find the patient fast, verify info, mark arrived. Speed = first impression.

📋 6 steps⏱ 4 min
M2
Scheduling Core

Book the right slot, use the right type, fill gaps. This drives revenue.

📋 7 steps⏱ 5 min
M3
Insurance & Eligibility Core

Run checks, enter insurance correctly, flag issues before the visit. Money protection.

📋 6 steps⏱ 5 min
M4
Chart Navigation Core

Open charts fast, find what you need, spot upsell opportunities. Critical every visit.

📋 6 steps⏱ 4 min
M5
Orders & Optical Core

Enter frame and contact lens orders, apply insurance benefits. Highest revenue impact.

📋 7 steps⏱ 6 min
M6
Billing & Checkout Core

Post charges, collect balances — never skip a charge. The final money moment.

📋 5 steps⏱ 5 min
M7
Task Management & Workflow Core

Assign tasks, track patient progress, manage provider workflow. Keep the office moving.

📋 5 steps⏱ 4 min
M8
Reporting & Accountability Core

Run daily reports, track utilization, understand what matters. Think like an owner.

📋 5 steps⏱ 4 min
M9
New Patient Registration Core

Create the chart right from scratch. First visit = first impression.

📋 6 steps⏱ 5 min
M10
Recalls & Follow-Up Core

Set recall notices, work the list — every lapsed patient counts. Recurring revenue engine.

📋 5 steps⏱ 4 min
M11
Optical Conversion Revenue

Frame capture, second pair, AR, contacts vs glasses. Highest revenue moment.

📋 6 steps⏱ 5 min
M12
Patient Marketing Revenue

Run benefit reminders, seasonal campaigns, referral asks. The practice in your hands.

📋 5 steps⏱ 4 min
M13
Lapsed Patient Re-engagement Revenue

Win them back. 18–24 month lapsed patients are your easiest new patients.

📋 5 steps⏱ 4 min
M14
Revenue Metrics Revenue

Frame capture rate, production vs collections, no-show cost. Think like an owner.

📋 5 steps⏱ 4 min
M15
Phone & Communication Communication

Route calls correctly, send secure messages, handle holds. The voice of the practice.

📋 3 steps⏱ 3 min
M16
Insurance & Billing Depth Insurance

Coordinate benefits, route claims, handle denials. Where claims get paid or denied.

📋 5 steps⏱ 5 min
M17
Contact Lens Ordering & Delivery Tracking Optical

CL Rx lookup, parameters, order tracking. Right lens. Right patient. Right time.

📋 5 steps⏱ 5 min
M18
Lab Order Placement, Status & Remake Requests Optical

Enter specs, submit, track, handle remakes. From Rx to ready — own the lab workflow.

📋 5 steps⏱ 5 min
M19
Frame Exchange & Return Workflow Optical

Look up sale, document, process. Handle it cleanly — no drama, no revenue leakage.

📋 4 steps⏱ 4 min
M20
Dispense & Patient Pickup Optical

Verify order, check Rx, collect balance, document. The finish line — make it count.

📋 5 steps⏱ 5 min
M21
Patient Complaints & Service Recovery Communication

De-escalate upset patients, document incidents, resolve. Turn friction into loyalty.

📋 5 steps⏱ 5 min
M22
HIPAA & PHI Compliance Compliance

Handle records requests, release authorization. Protect patient information — no exceptions.

📋 5 steps⏱ 5 min
M23
Optical Adaptation & Troubleshooting Optical

Triage progressive complaints, verify dispense accuracy. Is it a bad lens or just a bad week?

📋 5 steps⏱ 5 min
6-Week Onboarding Path

Assign by week.
Staff independent in 3–4 weeks.

Assign the full sequence to new hires or pull individual modules to fill gaps. Click each week to see the modules.

Modules by Role

Right training to
the right person.

Each role gets a curated path. No one trains on modules irrelevant to their job. Click a role to see the full list.

Frequently Asked Questions

Common questions about
EHR Training.

Navigate is the new-hire EHR onboarding training. 23 interactive modules, 113 steps, ~107 minutes total — covers every core EHR workflow your new staff member needs before they touch a live patient chart. Step-by-step practice in a sandbox environment, not video lectures.
17 platforms: CrystalPM, RevolutionEHR, Eyefinity, Compulink, My Vision Express, Barti, iTRUST, MaximEyes, Nextech, LiquidEHR, Foxfire, Uprise, OD Link, plus the cloud variants of CrystalPM, Compulink, MaximEyes, and Foxfire. Each has its own dedicated training track.
The math: 8 patient slots/day × $285/exam × 3 days of slowed-down workflow during typical EHR onboarding = $6,840 in lost revenue before a new hire is fully productive. Navigate eliminates that ramp-up by training the new hire on their EHR before they touch the live system. Day 1 productivity instead of day 4.
Two issues with peer training: (1) it pulls a productive staff member off the floor (~20% productivity loss for the trainer), and (2) peer training transfers your team's existing bad habits along with the good ones. Navigate trains the EHR's correct workflow consistently, then your team layers practice-specific protocols on top. Most efficient is Navigate first, peer mentoring after.
Typical new-hire completion is 107 minutes spread over their first 2-3 days, in 30-second to 5-minute module sessions between orientation activities. They're EHR-functional by day 1 afternoon and EHR-fluent by day 3.
Front desk receptionist, scheduling staff, pre-test technician, optical staff, and billing/insurance staff. Each role has its own track focused on the workflows they'll actually use. A receptionist won't slog through claims processing modules they'll never touch.
Yes — Navigate comes with Cue at no extra cost. Cue surfaces the right Navigate module to a new hire at the moment they're approaching an unfamiliar workflow. Standalone, Navigate is also available for practices not using Cue.
StaffLift handles ongoing training (200 modules across all roles). Navigate is specifically the new-hire onboarding track — it's the deep, comprehensive 'first 90 days' training. After Navigate, staff transition to StaffLift for ongoing skill development.
Navigate is currently $29/mo standalone — or included at no extra cost with StaffLift, Cue, or the Complete 8-Tool Platform. The standalone pricing is intentionally low because Navigate's value comes from saving the $6,840-per-hire cost, which dwarfs the subscription. Most practices bundle it with another tool.
Get Started Today

Your next new hire is coming.
Be ready before day one.

Independent practices average 1.8 new hires per year. Every unstructured onboarding costs $6,840 in lost exam revenue during ramp. Navigate pays for itself the first week of the first hire.

PatientReach logo

PatientReach · Branded Education

53 animated guides.
Live in 15 minutes.

Edit one config file with your practice info. Drop the folder on Netlify. Every guide — all 53 of them — instantly shows your doctor's name, location, and phone number. No CMS. No developer. Ready in under 15 minutes.

🎬 Animated
👨‍⚕️ Doctor-branded
📱 Mobile-optimized
⚡ Self-deploy or doctor-approved
🔗 Direct patient links
Get Access — Beta Free → View Pricing →
Patient at home in evening reviewing branded PatientReach education guide on phone — animated, mobile-optimized, doctor-branded
53
Guides
8
Categories
5
Tools
How PatientReach is used

The right guide finds the right patient
at the right moment.

PatientReach works on its own — but it gets exponentially more powerful when paired with Cue. When Cue detects a patient who would benefit from one of the 53 guides, it surfaces it directly to the doctor or staff with a one-tap email template ready to send.

01
👁️

Cue spots the moment

Cue reads the live EHR state — diagnosis codes, exam findings, medication lists, surgery scheduling. The instant a patient is flagged with a condition that matches a PatientReach guide, the relevant guide appears in the staff workflow.

For example AMD patient checks in → Cue surfaces the AMD guide
02
📋

One tap copies the email

Staff sees the suggested guide with a "Copy Email Template" button. One tap copies a complete, ready-to-send email — your branded greeting, a one-line patient-friendly description, and the short guide link — straight to the clipboard.

✉️ Email template ready 📋 Copied
Subject: Your visit today — learning about AMD
Hi Mrs. Alvarez,
Thanks for coming in today. Here's the patient guide we discussed:
lunovus360.com/c/amd
— Dr. Kim, Bayside Eye Care
03
📲

Patient gets it before they leave the parking lot

Staff pastes into your messaging tool — Klara, Spruce, Weave, secure SMS, email — and sends. The patient opens an animated, branded guide on their phone within minutes. They book follow-ups, leave reviews, and refer friends from inside the same guide.

Result Reinforced recommendation. Lower no-show. Higher referral.
🔍

No Cue? No problem.

Staff can search the full library directly anytime — by condition, surgery, recovery type, or symptom. Drop guide links into recall emails, post-op packets, your website, or referral follow-ups. PatientReach works standalone; Cue just makes it automatic.

Full Guide Library

53 guides across
8 clinical categories.

Click any category to see the full guide list. All guides are animated, mobile-optimized, and customized with your practice information.

Common questions about PatientReach.

Each guide has a short, memorable URL — for example, /c/glaucoma for the glaucoma condition guide or /r/lasik-recovery for LASIK recovery. Staff text the URL directly to the patient from their phone, paste it into a recall email, or print the QR code. The link opens to your branded guide on any device — no patient login needed.
Yes. Every guide automatically displays your practice name, doctor name, phone number, scheduling link, and review link. Patients see your branding throughout — header, footer, call-to-action buttons. They book appointments with you and call your number, not a third party.
53 patient education pieces total: 13 condition guides, 9 surgery & procedure guides, 7 post-op recovery walkthroughs, 7 wellness & prevention pieces, 5 contact lens guides, 4 myopia management guides, 3 emergency reference cards, and 5 interactive tools (symptom checker, results decoder, treatment comparison, kids' guide, symptom diary). Every guide is animated, mobile-optimized, and reading-level appropriate for patients.
No. Guides are public, lightweight web pages — no login, no app download, no email gate. Tap the link, the guide opens. This is intentional: any friction at the moment a patient receives the link drops engagement to near zero. PatientReach optimizes for the patient actually opening it.
Yes to all three. Each guide is also available as a print-ready PDF for waiting room handouts, post-op packets, or older patients who prefer paper. Patients can bookmark the URL on their phone, share it with a family caregiver, or print it from the page itself.
Generic content (NIH handouts, pharmaceutical brochures, third-party websites) sends the patient away from your practice. PatientReach keeps them inside your brand experience. Every guide ends with a call-to-action that routes back to scheduling, reviews, or referrals at your practice — not a competitor's. The content is built specifically for optometry, written in plain English, and uses animation to explain anatomy and procedures rather than text walls.
All clinical content is reviewed by practicing optometrists and follows current AAO and AOA clinical guidelines. Guides cite the source clinical body where relevant. Content is reviewed annually and updated when guidelines change. The library is patient education — it does not replace clinical advice or the doctor-patient relationship, and every guide reinforces that the patient should follow their own doctor's recommendations.
The standard library is built so every guide auto-pulls your practice info — that's already a customization layer. For practices that want deeper customization (specific protocols, branded video clips, custom CTAs per guide), contact us at 1-800-980-6551 — we can add practice-specific overrides on top of the base library.
Yes. Because every guide is just a URL, you can paste the link into any system that handles text — Klara, Spruce, Weave, Solutionreach, your EHR's secure messaging, your recall emails, your post-op instruction templates. No integration required for the guide itself. For practices on Cue, the relevant guide URL is auto-suggested at the moment a clinical recommendation is made.
$39/mo after the 3-month beta period. The Cue + OptiSite Bundle ($249/mo) includes Pulse and PatientReach at no additional cost. During the beta, all features are unlocked at no charge — you only start paying once we move out of beta and we'll give you advance notice before that happens.
EyeCare Studio logo
~2
minutes from topic
to published video

Your expertise.
On every platform. In two minutes.

Pick a topic from 200+ eye care ideas. Google Veo 3.1 renders a cinematic 9:16 video with your practice name and city woven into every shot — native voiceover baked in. Every caption, hashtag, and email auto-written for 8 platforms simultaneously. Video auto-uploads to Vimeo. Link lands in your email copy. Done.

First video free · No credit card required

Start Free Trial →

14-day trial · One complimentary video · No card required

EyeCare Studio rendering a 9:16 vertical video for an optometry practice with native voiceover and multi-platform social copy
Four steps · Under two minutes

No script. No camera.
No production experience needed.

01

Pick a topic

Choose from a research-backed library of 200+ ideas organized by patient lifecycle stage — new patients, regulars, lapsed, and seasonal. Or let the AI suggest what’s overdue for your practice.

02

Veo 3.1 renders your video

Google’s Veo 3.1 generates your cinematic 9:16 video clips with native voiceover baked in. Your practice name and city are woven into every shot. About 2 minutes to render.

03

8 platforms written at once

Instagram, TikTok, Facebook, YouTube Shorts, SMS, email (plain + HTML), reel overlay, and referral blurb — all generated simultaneously with character counters and platform-native tone.

04

Video auto-uploads · Link in email

Your video uploads directly to Vimeo as an unlisted clip. The link is automatically inserted into your email copy. Copy, paste, send. No manual steps. No sharing files.

8 platforms · Written natively

Stop adapting.
Start publishing everywhere.

Every platform has its own tone, character limit, hashtag style, and format. EyeCare Studio writes for each one simultaneously — not copy-paste adapted, but written natively. Instagram gets a hook-first caption. TikTok gets a punchy first line under 150 characters. YouTube gets an SEO-optimized title with your city.

The result is content that performs on each platform instead of content that looks like it was written for one and shoehorned into seven others.

📸 Instagram 🎵 TikTok 👍 Facebook ▶️ YouTube Shorts 💬 SMS 📧 Email 🔗 Reel Overlay 👥 Referral Blurb
📱
Image Placeholder
8-platform social copy preview
grid with character counters
Replace: /images/eyecare-studio-platforms.webp

Your first video
is on us.

No credit card. No experience. Just your practice name, a topic, and two minutes.

Start Free Trial →
Legal

Privacy Policy

Last updated: April 2026 · 1-800-980-6551

Who We Are

Lunovus operates lunovus360.com, a revenue platform for independent optometry practices headquartered in Birmingham, Alabama. Contact: 1-800-980-6551 · bwhitehouse@lunovus.com.

Information We Collect

Contact form: Name, practice name, email, phone, EHR system, and message. Used only to respond to your inquiry and onboard your practice.

Browser data: Standard server logs may record IP address, browser type, and access timestamps in aggregated, non-personal form.

Cookie preference: One localStorage flag to record your acknowledgment of our cookie notice. See our Cookie Policy.

What We Do Not Collect

We do not collect, store, or transmit patient health information (PHI). We do not use advertising trackers, retargeting pixels, or behavioral analytics tools.

Third-Party Services

Web3Forms: Contact form submissions are transmitted securely to web3forms.com for routing to our team. Review their privacy policy at web3forms.com/privacy.

Google Fonts: Fonts are loaded from fonts.googleapis.com. Google may collect data through this request. Production builds self-host fonts, eliminating this request.

Your Rights

Request access to, correction of, or deletion of your data at any time. California residents may submit CCPA requests by emailing bwhitehouse@lunovus.com. We respond within 30 days.

Data Retention

Contact submissions are retained for the duration of the business relationship and up to 3 years, unless you request deletion.

Attorney review for full CCPA, HIPAA, and GDPR compliance recommended before go-live. HANDOFF: Route Web3Forms through a server-side /api/contact endpoint using an environment variable for the access_key before production deployment.

Legal

Terms of Service

Last updated: April 2026 · 1-800-980-6551

Programs

Lunovus 360 offers supplement programs (free), Cue ($149/mo after beta), and OptiSite ($199/mo after beta). Terms subject to change with notice.

Free Programs

Supplement programs cost practices nothing. Lunovus earns from patient reorders.

Beta

Cue and OptiSite are free for 3 months, then $149 and $199/mo respectively. Cancel anytime.

Cancellation

Cancel any program at any time — no fee, no questions.

Liability

Revenue projections are estimates based on industry research. Results vary.

Governing Law

State of Alabama. Jefferson County courts.

Attorney review recommended before go-live.

Legal

ADA Accessibility Statement

Last updated: April 2026 · 1-800-980-6551

Commitment

lunovus360.com targets WCAG 2.1 Level AA conformance and continually improves accessibility.

Measures Taken

Skip navigation link · Descriptive alt text · Keyboard navigation with visible focus indicators · 4.5:1 color contrast · Labeled form fields with ARIA · Semantic HTML5 · ARIA landmarks · Touch-friendly mobile targets.

Feedback

Accessibility issues: 1-800-980-6551. We respond within 2 business days.